Television, a means that is supposed to entertain and enlighten us. With a viewership of 153 million and more households including an audience of all age groups, it has a huge impact on each one of us. Any leisure time we get, we sit back and watch our favourite show be it a soap opera, a reality show or a historic programme. Also It is a known fact that if a programme airs for an hour we have a minimum of 20 minutes of advertisements (specially focusing on beauty), most of them promising to make us as fair as snow white in a week.
The question is why is it so important to be fair? What is it that a dark skinned person can’t do and a fair skinned one can? We live in a country where beauty is measured in terms of fairness and it is a shame that these ideals are being supported by our so called stars or celebrities who are endorsing such fairness products. From soap operas to reality shows , dark skinned people are insulted and shamed. They are under constant scrutiny and often become the butt of a bunch of ill humoured jokes. This influences the viewers and has them thinking that being dark is not ideal or is funny for some reason.
I myself am a victim of such harassment by my own family members. Why is it that my parents have to worry about me getting married because I am dark? I’d rather be a spinster than marry someone who’d judge me by my colour. Why is it that I am ridiculed for being dark skinned? Why do I get pitiful looks from my aunts and uncles? When in contrast they have to pity themselves for being so judgmental.
Forget about the previous generation, even youngsters don’t hesitate in degrading their peers using offensive slurs like ‘kaali’ or ‘nigger’, what they don’t understand is, these slurs take a toll on our self confidence and are extremely racist. The next time you use such names, remember how you were ogling Ranveer Singh or Lisa Haydon on screen the other day.
It’s high time that people realize that dark skin is just as beautiful and flawless. The tone of our skin doesn’t define us, for that matter none of our physical traits do, and we need to stand-up to people who try to tell us otherwise, because at the end of the day these are the ones who bow down to Lord Krishna and Maa Kaali, showering them with praises and prayers. This hypocrisy has to end.
The idea of beauty has to change. Demeaning endorsements have to end. There’s nothing wrong with being dark, so embrace it and wear it like a crown.